Published: 14 Jun 2023
The power of video content should never be underestimated. Not just as a welcome source of entertainment, but also a powerful tool to facilitate our work. Video communication is key for a successful business, but it also helps with learning and even the way we communicate with each other. Here at The Survey Association, we find the medium of video invaluable.
It’s important with any business to publicise or post on social media about anything that can boost or encourage new business. Video marketing has been around for a while and in a world of social media it still produces great benefits for a business. Consumers love videos and there is no doubt that video is still one of the most versatile and profitable tools on the market. The power video has to get a message out to the public is second to none. Videos help boost your social media profile. They can help add weight to award entries for your business. Videos are also a great way to attract potential employees, who can see what your business is all about.
In the surveying profession, we are always trying to build awareness of surveying as a career. It’s important to promote diversity inclusion; according to Construction News, women currently hold just 16.2% of jobs in construction. Videos help to promote the profession to all, including 15–16-year-olds who will be considering future careers.
The latest technology trend in technology for filming is, of course, drones. These are not a new addition by any means, but their popularity is really growing and they have revolutionised the way building projects and events can be filmed. We filmed the racecourse at Worcester from above for our graduation video, which added a beautiful touch to the final video.
Here at The Survey Association, we understand how powerful video is. And we believe video is just one way our members can build a better business. We often film a video at the many events we hold throughout the year. Watch some highlights of one of our latest videos here
